Welcome to the Hometown Marketing Podcast with host Elian Tyson. This podcast is aimed at small business owners in towns of 15,000 people or less.
In today’s episode Elian talks with Adam Kelley, owner of Leopard Forest Coffee Company located in Travers Rest (TR), SC. Tune in to learn the secrets of this hometown marketing success.
[see show notes further down the page]
Now on to the show:
If you know of a small town business owner that would be great featured on the show, please share their name with me!
Listen in as we talk about what it’s like to run a successful 14 year old coffee house in a growing hometown community.
1:13 Learn about the longevity of Leopard Forest & it’s history
2:48 Learn about the company moving around TR
4:21 We talk about the marketing of their brand
5:40 How they reach folks who aren’t using social media
6:45 Learn how they market the Café & distribute their coffee beyond
8:04 Learn how they handle competition
9:08 We touch on standard operating procedures for consistent product delivery
10:56 Learn about roasting profiles to get consistent product
11:38 Learn about how they have customer retention and repeat business
12:29 Learn about white labeling
13:52 Lastly, get advice from Adam if you have a new business or are thinking about starting one
Don’t miss an episode. Go to eliantyson.com/vip
Awesome, free resources for you:
Ultimate checklist for rocking out your business (touches on marketing and operations) eliantyson.com/vip/
Check out our awesome blog! eliantyson.com/blog/
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